Avaon Oy is a consulting firm based in Helsinki. The company specialises in interim management, consulting, and mentoring within the industrial sector. Focusing on those essentials, the goal was to create an identity that symbolises the direction and guidance Avaon provides for its clients.
As a result, I designed a word-mark that has a playful twist with the letters V and A. The rotated letters embody a compass pointing upwards symbolising direction, and upright suggesting financial growth in the business world. Additionally, the identity has a strong colour palette of greys and dark blues, with an accent of red that hints to the compass. The scope of the project also included web development and brand guidelines.
Client: Avaon Oy
Services: branding, visual identity design, logo design, web development, logo design, brand guidelines