Moe Kim Textile Studio is a textile studio founded by Korean designer Moe Kim in The Hague, The Netherlands. She specialises in different weaving techniques, and loves to explore new materials. After previously working with her on editorial projects, I was brought in to create a visual identity for MKTS. The brief was to design a dynamic and fresh identity that would fit MKTS’s unique design approach.
The slightly unusual colour palette embodies the playfulness and experimental nature of MKTS’s work. The logo is a curvy and geometric M that represents the yarn she uses to make her artwork. The M symbol is not only a functional mark, but is used as an extension of her textile pieces. The logo has been applied onto various materials including business cards, letterhead, embroidery, bags, tufted brooches and stickers.
Business cards printing: raised spot UV.
Client: Moe Kim Textile Studio
Services: visual identity design, brand guidelines, logo design